Marketing Promotion Consultant for Tier 1 Markets Product (Premium Short Dramas for iPhone Project)

Описание

Marketing Promotion Consultant for Tier 1 Markets Product: Premium Short Dramas for iPhone Project-based work for film and mobile enthusiasts! Tasks:1.• Conduct an audit of the current marketing strategy and media plan;• Assess the correctness and effectiveness of the selected channels, hypotheses, and priorities for promotion in the US and Canadian markets;• Validate the soundness of the budget and forecasts for CAC, LTV, retention, and CPI;• Provide an independent expert opinion: what works, what doesn’t, risks, and gaps in the strategy;• Propose alternative approaches and growth opportunities if the current strategy is not optimal;• Assess the quality of ASO and paid UA work. 2. • Participate in regular sessions with the owners, marketing, and product teams, review results, and adjust course;• Serve as a “third opinion” for the founder when making key marketing decisions. 3. • Verify the correctness of analytics and attribution: AppsFlyer/Adjust, SKAN, in-app events, cohort reports;• Provide recommendations on setting up the maximum attribution percentage in Apple and Google. WE EXPECT A LOT:• Successful experience launching and promoting products in Tier 1 markets;• Experience in marketing (strategic, product, trade) for B2C mobile apps;• ASO;• Paid UA, Apple Search Ads, Google Ads, Meta Ads;• Management by metrics: CAC, LTV, retention;• Influencer marketing; performance marketing;• Experience promoting short dramas is a plus;• Streaming, episodic content, gaming, or entertainment apps with subscription or coin-based monetization;• Experience building LTV models for an app that has passed the startup stage but does not yet have a long history;• Fluent English. WE ARE READY TO OFFER A LOT: 1. A convenient cooperation format; we can discuss remote or hybrid.2. Presence at sessions – once every 2 weeks.3. The opportunity to combine it with a permanent job, other projects, or fully immerse yourself in this project.4. We are ready to discuss terms individually.