Head of Marketing Operations

Описание

• Head of Marketing Operations

  (Strategy Analytics Content PR Digital CRM AI)

  Industry: Private Healthcare / Medical Tourism
  Work format: Remote
  Candidate geography: Russia, Kazakhstan
  Reporting line: Directly to the business owner

  About the Company and Projects

  We are developing two international medical projects :

  Project 1 Private Medical Clinic
  Focus areas: aesthetic gynecology, intimate surgery, international patients.

  Project 2 Alexa Medical Tourism
  An international medical tourism project covering websites, partnerships, PR, and a digital ecosystem.

  Each project has its own strategy, KPIs, analytics, and reporting .

  Work Format and Conditions

• Full-time

• 5 6 hours of active managerial work per day

• Schedule: 5/7

• Working calendar: Turkish

• Daily call: 1 hour (5 days per week)

• Reporting: weekly + KPI review every 14 days

• KPI-based compensation: variable part up to 40% , paid every 2 weeks

• Combination with other projects is not allowed

• Role Overview

  The Head of Marketing Operations is the single point of control for the entire marketing system across both projects.

  This is a leadership role , not an executional position.
  Focus areas: strategy, control, analytics, coordination, and management decisions.

  Key Responsibilities

  1. Strategy and Analytics

• Development and adjustment of marketing strategies for each project

• Channel analytics:

  • Instagram

  • YouTube

  • Telegram

• Performance marketing control (Meta, Google)

• Analysis of creatives, market, and competitors

• Preparation of management insights and decisions

• 2. Content and Content Planning (Ownership)

  Content is treated as a business product .
  The Head of Marketing Operations owns the content.

  Responsibilities include:

• Content strategy development

• Monthly content planning:

  • social media

  • YouTube

  • Telegram

• Message house development:

  • key messages

  • expert positioning

  • sales-driven meanings

  • CTAs

• Creation of key content:

  • expert publications

  • strategic posts

  • PR texts

• Final editing and approval

• Alignment of content with:

  • sales funnels

  • performance advertising

  • PR strategy

  • brand and doctor positioning

• The SMM team handles production based on approved guidelines.

  3. PR (International Markets)

• Development of PR plans for each project

• Selection of PR platforms

• PR database management

• Communication with editorial teams

• Control of at least 3 publications per week

• Preparation and review of PR materials

• Quality and publication control

• 4. Websites and Landing Pages

• Website control and updates for the clinic

• Oversight of Alexa website development

• UX/UI review

• Task setting for contractors

• Review of page structure and user journeys

• 5. SEO (International)

• SEO contractor management

• Review of:

  • keywords

  • meta tags

  • content and articles

• SEO performance evaluation

• International SEO: RU / EN / TR

• 6. CRM

• CRM development oversight

• Sales funnel logic design

• Integration control (websites, forms, ads, messengers)

• Data accuracy control for analytics

• 7. AI

• AI agent implementation

• Dialogue logic development

• AI training

• Integration of AI into marketing and communication processes

• 8. Team and Vendor Management

• SMM team management

• Coordination with performance marketing contractors (Meta / Google)

• Management of vendors and partners:

  • PR

  • SEO

  • websites

  • CRM

  • AI

  • partners, bloggers, associations

• Task setting and deadline control

• Quality control

• All external communications on behalf of the projects

• Candidate Requirements

• Proven experience in marketing leadership / marketing operations

• Strong expertise in digital marketing, content, analytics, and PR

• Experience with international markets is a plus

• Ability to manage vendors and complex processes

• English B2+ (mandatory)

• Native Russian

• What We Offer

• Work with international medical projects

• Direct communication with the business owner

• High level of autonomy and influence

• Transparent KPI-based compensation model

• Long-term cooperation