Group Brand Manager

Описание

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https :// www . jnj . com / .

Johnson & Johnson Vision is looking for a strong marketing professional to develop and implement marketing strategy for the Surgical Vision.

In this role a person:

• Develops long & short-term product strategies and forecasting to achieve volume and market share targets for the portfolio
• Elaborates long & short-term strategy aiming market/segment development in terms of components of growth: frequency of product usage, HCPs professional skills, etc.
• Develops market vision (data collection and analysis) for the brand on a local basis and translates global/regional activities where applicable. Performs market intelligence and competitive analysis.
• Sets up resource s allocation for effective strategy implementation, sets up KPIs and monitores plan to ensure follow up within the boundaries of the managed product group.
• Manages optimized product portfolio, specifies market requirements for current and future product launches & by conducting market research supported by on-going visits to customers and non-customers.
• Develops promotional activities and necessary tools in accordance with the product strategy.
• Together with Professional affairs department develops framework for KOLs & HCPs Professional Education and elaborates necessary criteria and KPIs to follow up effectiveness of education.
• Provides transfer of product knowledge & expertise to the sales team as well as to external partners and customers, conducting product trainings.
• Supports product registration from product knowledge prospective.

Requirements for the position:

• 5+ years experience in marketing (medical equipment or devices, Rx pharma);
• Strategic thinking
• Analytical skills
• Excellent communication skills
• Result oriented
• Process ownership
• Energetic driven
• Working English/Russia
• Willingness to travel across Russia/CIS/Europe up to 20-30%