Product Marketing Manager

Описание

Mission

Design, test, and scale new growth channels and offers, achieving measurable ROI and self-funding acquisition through data-driven experimentation and collaboration with Product, Sales, and CRM.

Core Responsibilities:

• Plan and execute growth and UA experiments.
• Optimize campaigns for unit-economic profitability (CAC, ROMI, payback).
• Collaborate with Sales and Product to localize offers and improve funnel conversion.
• Partner with CRM and Retention teams to extend LTV and shorten payback.
• Identify, prioritize, and scale new channels with high ROI potential.
• Document hypotheses, metrics, and learnings in Notion for reuse and scaling.

What we expect from you:

• Experience: 3-6 years in Growth, Performance UA, or Product Marketing (B2C, EdTech, subscription, or low-ticket services).
• Competence: Unit economics, CAC/LTV modelling, ROMI tracking, A/B testing, creative optimization.
• Mindset: Data-driven, experimental, entrepreneurial; comfortable with lean budgets and fast iterations.
• Language: English (B2+), Russian (B2+).