Head of Brand (Fashion)

Описание

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✍️ Вакансия Head of Brand

We're looking for a Head of Brand to join the Marketing team at 12 STOREEZ.
If you're passionate about building desirable brands, creating emotional connections with audiences, and driving commercial growth through integrated campaigns — we'd love to hear from you.

Employment Details
- Full-time position, Monday to Friday.
- Hybrid schedule: 4 days in the office, 1 day remote.
- Office location: currently at 15 Rochdelskaya Street, Buildings 11–11A, Moscow (Trekhgornaya Manufactura). Relocating to Skolkovo in September 2026.

What you'll be doing
- Developing brand strategy and storytelling for 2–3 seasons ahead, integrating online and offline channels.
- Defining the Big Idea for campaigns with a focus on conversion.
- Planning and executing offline activations: pop-up stores, events, partnerships, window displays, trade marketing — with clear KPIs for traffic and sales.
- Managing integrated campaigns combining digital, OOH, SMM, influencers, and offline channels.
- Owning budgeting and ROI for all brand activations.
- Conducting market research and consumer insights to identify sales drivers.
- Controlling quality across all brand touchpoints (from website to store windows).
- Managing partnerships and ambassadors to increase brand desirability and demand.
- Leading and developing a brand team of 5 people (brand managers, assistant, event manager).
- Building competency and succession plans for long-term team performance.

We're looking for
- 5+ years of brand management experience (fashion, retail, FMCG, or lifestyle sectors preferred).
- Proven track record of increasing brand awareness and driving sales growth through integrated campaigns.
- Experience in developing and executing brand strategies with measurable business results.
- Successful launches of offline activations (pop-up, events, trade marketing).
- Experience in budgeting and managing marketing P&L.
- Analytical skills with tools such as Google Analytics, Yandex.Metrica, Power BI (as an advantage).
- Knowledge of market research methodologies (qualitative and quantitative).
- Skills in evaluating campaign effectiveness (ROI, ROAS, sales attribution).
- Understanding of digital tools and offline metrics (traffic, in-store conversion) at a conceptual level.
- Strategic thinking, leadership, strong communication, creativity, project management, adaptability.
- Higher education (Master's or MBA is a plus) in marketing, management, or related fields.
- English — B2 (Upper-Intermediate) or higher.

It'd be a plus if you have
- Experience in fashion or premium brands.
- Experience working in international markets.

😎 Контакты для отправки резюме: (Арина)

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